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WEEK OF AUGUST 30
myself being busy, but operating out of my
element, and seeing very few results. Now I
understand, however, that having a clear vision of
your expected customer base will increase your
business' chances of success. It will also help you
identify the type relationships you should be
investing time and energy into cultivating.
So many entrepreneurs get busy making business
connections without stopping to ask a simple
question: Is this individual or organization
connected to the kind of people I need to reach?
The same goes for marketing, promoting, and
selling your business' services. Be sure you're
going after a base of people that are predisposed
to actually liking what you're offering. While I
can't cover all the technical points in this article,
here are a few things to look at when developing a
mental picture of your base.
Focus on criteria like:
When you begin narrowing things down, then it's
easier to open the door when the right opportuni-
ties come along, because you'll know what they
are. And when the wrong ones come calling, you
won't make the mistake I made, and come running.
So should you answer every opportunity that
knocks? Absolutely. But whether you answer yes
or no is the determining factor in the prosperity of
your business.
element, and seeing very few results. Now I
understand, however, that having a clear vision of
your expected customer base will increase your
business' chances of success. It will also help you
identify the type relationships you should be
investing time and energy into cultivating.
So many entrepreneurs get busy making business
connections without stopping to ask a simple
question: Is this individual or organization
connected to the kind of people I need to reach?
The same goes for marketing, promoting, and
selling your business' services. Be sure you're
going after a base of people that are predisposed
to actually liking what you're offering. While I
can't cover all the technical points in this article,
here are a few things to look at when developing a
mental picture of your base.
Focus on criteria like:
- Age
- Gender
- Income level
- Buying habits
- Occupation/industry
- Marital status
- Family (children/no children)
- Geographic location
- Ethnic group
- Political affiliations/religion
- Hobbies and interests
When you begin narrowing things down, then it's
easier to open the door when the right opportuni-
ties come along, because you'll know what they
are. And when the wrong ones come calling, you
won't make the mistake I made, and come running.
So should you answer every opportunity that
knocks? Absolutely. But whether you answer yes
or no is the determining factor in the prosperity of
your business.
I lacked understanding of options and opportuni-
ties. In essence, I had no idea which open doors I
should walk through, and which ones were better
left closed.
Like most women in business for themselves in
some capacity (even those of us who consider it
only a side hustle), I dreamt of the day when
others would pursue me. I fantasized about finally
seeing manifestation, productivity, and mass
amounts of fruit for my tireless efforts. So when I
would receive a call, email, or invitation of some
sort, I'd jump on it.
Whether it was a new business opportunity, a
radio interview, or strategic partnership; if they
came calling, I came running.
"Yes! Someone's reaching out to me. Thank God!"
I'd say feeling overjoyed.
I hadn't thought about whether the "opportunity"
was consistent with my target base. Heck, I didn't
even know what my base looked like! So I found
ties. In essence, I had no idea which open doors I
should walk through, and which ones were better
left closed.
Like most women in business for themselves in
some capacity (even those of us who consider it
only a side hustle), I dreamt of the day when
others would pursue me. I fantasized about finally
seeing manifestation, productivity, and mass
amounts of fruit for my tireless efforts. So when I
would receive a call, email, or invitation of some
sort, I'd jump on it.
Whether it was a new business opportunity, a
radio interview, or strategic partnership; if they
came calling, I came running.
"Yes! Someone's reaching out to me. Thank God!"
I'd say feeling overjoyed.
I hadn't thought about whether the "opportunity"
was consistent with my target base. Heck, I didn't
even know what my base looked like! So I found
Last week I wrote about how naive and unlearned
I was when it came down to the do's and don'ts of
pitching my services to companies and potential
clients. But there is also another problem I ran
into along the way.
I was when it came down to the do's and don'ts of
pitching my services to companies and potential
clients. But there is also another problem I ran
into along the way.
By Rebecca Johnson, EEWMagazine.com Editorial Director
ABOUT THE WRITER
Rebecca Johnson is Editorial Director for EEW Magazine.
Rebecca Johnson is Editorial Director for EEW Magazine.
When it comes to business, every open door is not one you should walk
through. Learn how to make wise decisions and end the frustrating
cycle of non-productivity.
through. Learn how to make wise decisions and end the frustrating
cycle of non-productivity.