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Valerie Daniels-Carter is the Chief Executive Officer
of V & J Foods, the largest minority-owned
fast-food franchise operation in the country, with
revenues of 90 million dollars annually.
of V & J Foods, the largest minority-owned
fast-food franchise operation in the country, with
revenues of 90 million dollars annually.
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Mrs. Valerie Daniels-Carter, along with her brother John started V & J Foods
with a single Burger King restaurant in 1982. Within sixteen years, she nurtured
the company into a 137-unit, multi-brand operation.
"I was in banking and finance," she says. "I worked for First Wisconsin National
Bank, now U.S. Bank. I’ve had an entrepreneurial-type spirit ever since I was a
child. I had the opportunity to look into a program that in 1982 was considered
to be somewhat cutting edge."
She learned about an exciting opportunity from African American publications.
"The initiative was publicized through the black media. It was in Black
Enterprise and, I believe, Ebony. I contacted Burger King in concert with
Operation PUSH, the Rainbow/PUSH Coalition. They had an initiative called
The Covenant. The goal was to try to bring parity within the fast-food industry
based on demographics and populations and consumer consumption. This
covenant was specifically with Burger King. And because Burger King had such
a high penetration of African-Americans as consumers, it really was a win-win
for both the Rainbow/PUSH Coalition and Burger King Corporation. There was
a lack of diversity within the Burger King system. And Burger King created a
program to attract minority owners."
with a single Burger King restaurant in 1982. Within sixteen years, she nurtured
the company into a 137-unit, multi-brand operation.
"I was in banking and finance," she says. "I worked for First Wisconsin National
Bank, now U.S. Bank. I’ve had an entrepreneurial-type spirit ever since I was a
child. I had the opportunity to look into a program that in 1982 was considered
to be somewhat cutting edge."
She learned about an exciting opportunity from African American publications.
"The initiative was publicized through the black media. It was in Black
Enterprise and, I believe, Ebony. I contacted Burger King in concert with
Operation PUSH, the Rainbow/PUSH Coalition. They had an initiative called
The Covenant. The goal was to try to bring parity within the fast-food industry
based on demographics and populations and consumer consumption. This
covenant was specifically with Burger King. And because Burger King had such
a high penetration of African-Americans as consumers, it really was a win-win
for both the Rainbow/PUSH Coalition and Burger King Corporation. There was
a lack of diversity within the Burger King system. And Burger King created a
program to attract minority owners."
VALERIE DANIELS-CARTER
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EEW Magazine is a division of Hobbs Ministries, a Subsidiary of Training for Reigning Inc.
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Daniels-Carter excelled within the franchise system, and in 1997, she became a Pizza Hut Franchiser. Now her company, V&J Holdings
Companies Inc., owns and operates 70 Pizza Hut franchises and 38 Burger King franchises in Massachusetts, Michigan, New York and
Wisconsin, bringing in $90 million annually.
Above all else, Daniels-Carter loves God. Her key beliefs include an insistence on: integrity, recognition, accountability, responsibility,
respect, communication, commitment to excellence and passion. Her corporate philosophy is “YATSE”: You are the Standard of
Excellence.
She is one of the best known fast-food operators in the United States. In addition to owning and running successful brands for two of the
largest fast-food operations in the US, she has been widely recognized for her business judgment, having served on financial and
corporate boards, and led civic and business organizations.
She is recognized by Essence Magazine as one of the 50 most admired African-Americans in the United States, joining the company of
Oprah Winfrey and Colin Powell.
www.vjfoods.com
Companies Inc., owns and operates 70 Pizza Hut franchises and 38 Burger King franchises in Massachusetts, Michigan, New York and
Wisconsin, bringing in $90 million annually.
Above all else, Daniels-Carter loves God. Her key beliefs include an insistence on: integrity, recognition, accountability, responsibility,
respect, communication, commitment to excellence and passion. Her corporate philosophy is “YATSE”: You are the Standard of
Excellence.
She is one of the best known fast-food operators in the United States. In addition to owning and running successful brands for two of the
largest fast-food operations in the US, she has been widely recognized for her business judgment, having served on financial and
corporate boards, and led civic and business organizations.
She is recognized by Essence Magazine as one of the 50 most admired African-Americans in the United States, joining the company of
Oprah Winfrey and Colin Powell.
www.vjfoods.com
